Dissertation Assignment #6

Marketing, What’s it all about? What does a Marketing Manager do? Why is Marketing Strategy Planning so important? What is the Marketing Mix? How to get the right customer? What is the use of Market Research?

Assignment question:  (3-5 pages – 1500 words).

Deadline for submission: View here.

1. Test your knowledge: Self-test quizzes on the topic of marketing.

2. Essentials of Marketing. Useful audio text on Introduction to Marketing: Essentials such as Marketing Mix: Product, Price, Promotion and Place. Segment Position. Marketing Research. Final Consumers and their Buying Behavior. Click here to listen to audio text.

3. Essentials of Marketing, a Marketing Strategy Planning Approach. Join the upcoming course on Essential of Marketing and get the Advanced Certificate in Marketing, to prepare for module 4:  Marketing in a Global Environment for of HEG EMBA Program, Click here for Student guide book. Useful links to study material.

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