Leadership, Culture and Entrepreneurship

Hi All,

I found an interesting article on Leadership, Culture and Entrepreneurship, and am sharing it with you here.


Smart entrepreneurs start with customers, their requirements and what represents the greatest value
for them and is most likely to result in purchases, whether due to availability, speed, price or acombination of various factors. A customer may just want the product or brand and he or she maybe indifferent as to the attitudes, beliefs and values of who is supplying it. How many prospectswould buy an inferior or more expensive alternative just because someone employed by the supplierhappened to have certain cultural characteristics? As Milton Friedman (1962) pointed out whenselecting the best tomatoes customers may not discriminate for or against their growers.
Read the full article* under this link.

Publication Reference*

This article appears in the June 2015 issue of the IUP Quarterly Journal Effective Executive

Colin Coulson-Thomas (2015), Leadership, Culture and Entrepreneurship,  Effective Executive, Vol.XVIII No. 2, June, pp 19-28
For me, leadership is key to success in an Entrepreneurial project. Without the leader, and his vision, the project is doomed to fail. But without customers feedback, there is no testing ground for further improvement. Therefore, the relationship between product and client’s value is very important. The rest of marketing mix depends on the competition and conditions applicable to each market
Hope it helps,
Cô Anh Tho

Published by sbitrainingsolutions

Welcome to our Forum @SBI Training Solutions Learning Center. We provide online solutions for your educational needs, from pre-MBA English to research methodology and writing skills, and offer many forum discussions where you can get tips on successful learning strategies, job opportunities, personal coaches for online or in-person assistance, and other accompaniment services with a personal touch. For Vietnamese: Hướng dẫn học trực tuyến, Cơ hội hợp tác giành cho giảng viên và nghiên cứu sinh, Học bổng toàn cầu, Giới thiệu một số trường đại học, YourVietnamExpert (YVE) Network, xem trang https://hocmba.degree

User-ID and ENG-4-MBA Group details requested for reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: