I found an interesting article on Leadership, Culture and Entrepreneurship, and am sharing it with you here.
Smart entrepreneurs start with customers, their requirements and what represents the greatest value
for them and is most likely to result in purchases, whether due to availability, speed, price or acombination of various factors. A customer may just want the product or brand and he or she maybe indifferent as to the attitudes, beliefs and values of who is supplying it. How many prospectswould buy an inferior or more expensive alternative just because someone employed by the supplierhappened to have certain cultural characteristics? As Milton Friedman (1962) pointed out whenselecting the best tomatoes customers may not discriminate for or against their growers.
This article appears in the June 2015 issue of the IUP Quarterly Journal Effective Executive