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Marketing, What’s it all about? What does a Marketing Manager do? Why is Marketing Strategy Planning so important? What is the Marketing Mix? How to get the right customer? What is the use of Market Research?
Assignment question: (3-5 pages – 1500 words).
Deadline for submission: View here.
1. Test your knowledge: Self-test quizzes on the topic of marketing.
2. Essentials of Marketing. Useful audio text on Introduction to Marketing: Essentials such as Marketing Mix: Product, Price, Promotion and Place. Segment Position. Marketing Research. Final Consumers and their Buying Behavior. Click here to listen to audio text.
3. Essentials of Marketing, a Marketing Strategy Planning Approach. Join the upcoming course on Essential of Marketing and get the Advanced Certificate in Marketing, to prepare for module 4: Marketing in a Global Environment for of HEG EMBA Program, Click here for Student guide book. Useful links to study material.
Managerial books on Topjobs.ch
Winners Never Cheat: Even in Difficult Times, New and Expanded Edition [ebook] by Jon M. Huntsman (epub/mobi)
Author royalties from this book go to the Huntsman Cancer Foundation “The way Jon conducts his business and lives his life will not only inspire you to be a better person, citizen, and entrepreneur, it also will give you hope that the good guys don’t finish last.” Glenn Beck, CNN “Jon Huntsman is a different breed. He believes business is a creative endeavor, similar to a theater production, wherein integrity must be the central character.” Larry King, CNN “Jon Huntsman’s own life and personal values lend credence to his words. He walks his ethical talk.” Neil Cavuto, Fox News “This book could put me out of business. Nobody would be happier about it than me.” Wayne Reaud, Trial Attorney. The nationwide bestseller–fully updated for today’s tough times and worldwide financial crises “Everyone does it.” Everyone cheats. Cuts corners. Tells lies. Maybe it was different once. Not today. If you want to succeed in thiseconomic climate, you simply have to make compromises. Right? Wrong. You can succeed at the highest levels, without sacrificing the principles that make life worth living. The proof? You’re holding it. Jon M.Huntsman built a $12 billion company from scratch, the old-fashioned way: with integrity. There were short-term costs and difficult decisions. There were tough times. Times just like today. But ultimately, leading with integrity wasn’t just personally right for Huntsman, it also proved to be the best business strategy. In Winners Never Cheat, Huntsman tells you how he did it, and how you can, too. This book is about remembering why you work, and why you were chosen to lead. It’s about finding the bravery to act on what you know is right, no matter what you’re up against. It’s about winning. The right way. Think about the kind of person you want to do business with. Then, be that person–and use this book to get you there.
If you’re looking for success, read this book. If you’re wondering if you can be successful while staying true to your core principles, read this book. If you’re wondering, like so many are, if capitalism has a bright future, read this book. I have and it’s changed my life.
~ Glenn Beck
Source : Ebooks for Experts Brighter Mind. Brighter Future.