SBI Training Solutions

Home » Posts tagged 'Executive Education'

Tag Archives: Executive Education

eBook: Bí quyết thành công của Obama – Dreams from my father

Happy Tet At Dau to ALL,

To start the year, my recommended reading for this week is President Barack Obama’s “Dreams from my Father” with a downloadable version here : ATA-262_B. OBAMA_Dreams_from_My_Father

The Vietnamese version is Bí quyết thành công của Obama with the following details below. You may buy it online and view the youtube version under this link:

Have a Nice start of the year.

Cô Anh Tho

Bí quyết thành công của Obama


Ebook, Epub. Tải về và đọc cùng lúc trên Web, iPad, iPhone & Android.

Tác giả: Uông Tường.
Dịch giả: Lê Duyên Hải.
Giá bìa: 45.000đ. Ebook: 29.000đ. Chỉ còn: 17.000đ. 17 coins Mua
Là người da màu gốc Phi đắc cử Tổng thống Mỹ, thắng lợi của Obama đã chứng minh, cơ hội luôn nằm trong tay bạn, với điều kiện, bạn phải có lòng dũng cảm để nắm lấy.
Để có được những thành công liên tiếp trong sự nghiệp, trở thành ông chủ của Nhà Trắng Mỹ, con đường đã đi của Obama như thế nào? Bí quyết thành công của vị tổng thống này là gì? Làm thế nào để mỗi người có thể nắm lấy cơ hội của cuộc sống cũng như tương lai của bản thân, từ đó đi tới thành công? Cuốn sách“Bí quyết thành công của Obama” sẽ giúp bạn giải đáp những băn khoăn này.

E-book: Essentials of Marketing by J. Blythe

Supporting resources
Visit to find valuable online resources

For instructors
• Complete, downloadable Instructor’s Manual including specimen answers to case study
questions, MCQs and end of chapter questions, and a guide for instructors
• PowerPoint slides that can be downloaded and used as OHTs
For more information please contact your local Pearson Education sales representative or visit


1 What do marketers do? 1
2 The marketing environment 22
3 Consumer and buyer behaviour 44
4 Segmentation, targeting and positioning 74
5 Market research 99
6 Products, branding and packaging 125
7 Pricing strategies 168
8 Distribution 189
9 Marketing communications and promotional tools 212
10 Marketing planning, implementation and control 261
11 International marketing 284
12 21st century marketing 308

Download pdf:

ISBN 0 273 69358 1
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library

Dissertation Assignment #3

Managing Conflict – Negotiation Skills – Interpersonal Skills.


  • What are Conflicts About? What Approaches to Conflict do you recommend? How to Handle Conflicts Constructively? How to negotiate Peace?
  • Assignment of 1200-1500 words based on the recommended readings below.
  • Deadline: extended to 31 December 2014 for intake 01-14; 31 January 2015 for intake 02-14.

Readings on Conflict and Conflict Management

  • ‘The Gentle Art of Verbal Self-Defence’ – provides a method of using words to deal with conflict situations;
  • ‘Work 911’, provides over 1000 articles organised into categories of communication, anger management, work-related issues, and stress.
  • ‘Workplace Solutions’ is a chock-full resources and links to articles that deal with conflict resolution and reducing violence in the workplace. 
  • The International Association for Conflict Management, brings scholars and practitioners together to study and develop conflict management skills in many settings. Find links to articles, research, and more organisations.

Other courses by Anh Tho Andres on Communication Skills, click here.

Dissertation Assignment #5

Dissertation Question: Choose 4 out of these 24 questions and state your viewpoint.
  • Course on Corporate Social Responsibility by Anh Tho Andres, click here
  • Read my series on BE GOOD on LinkedIN
  • View the Dalai Lama’s recommendation on Compassionate Ethics on Difficult Times. Click here.
  • CSR topics on Learn with YouTube: Click here
Length: about 300 words (One A4 page for each question answered)
Deadline: extended to 31 December for 01-14 and 31January 2014 for 02-14
1.   What historical trends have affected the social responsibilities of business? How have recent scandals affected the business climate, including any changes in responsibilities and expectations?
2.    Consider the role that various business disciplines, including marketing, finance, accounting, and human resources, have in social responsibility. What specific views and philosophies do these different disciplines bring to the implementation of social responsibility?
3.      How do legitimacy, urgency, and power attributes positively and negatively affect a stakeholder’s ability to develop relationships with organizations?
4.      What is reputation management? Explain why companies are concerned about their reputation and its effects on stakeholders. What are the four elements of reputation management? Why is it important to manage these elements?
5.      What role does executive compensation play in risk-taking and accountability? Why do some people partially blame compensation for the failures of the subprime mortgage and financial industries in 2008-2009?
6.   Why are internal controls and risk management important in corporate governance? Describe three approaches organizations may take to managing risk.
7.   How do political action committees influence society, and what is their appropriate role in a democratic society?
8.  Why should an organization implement the Federal Sentencing Guidelines for Organizations (FSGO) as a strategic approach for legal compliance?
9.    What are the potential benefits of an emphasis on procedural justice?
10. Why are we seeing more evidence of widespread ethical dilemmas within organizations?
11.  What is a code of conduct and how can a code be communicated effectively to employees?
12.  What role does leadership play in influencing organizational behavior?
13.  Describe the differences between workplace diversity and equal employment opportunity. How do these differences affect managerial responsibilities and the development of social responsibility programs?
14. Why are organizations developing work-life programs? What trends have contributed to these programs?
15. How can companies strive for successful relationships with consumers, including meeting their economic, legal, ethical, and philanthropic expectations?
16. How will consumer rights and activism change over the next decade? Will the movement strengthen or decline? Why?
17. What role does top management play in developing and implementing a strategic philanthropy approach?
18. Describe the four-stage process for planning and implementing strategic philanthropy.
19. Many people believe that the government should regulate business with respect to privacy online, but companies say self-regulation is more appropriate. Which approach would most benefit consumers most? Business?
20. How can a strategic technology assessment help a company?
21. Think of instances of greenwashing that you have encountered. What is the harm of greenwashing?
22. What federal laws seem to have the greatest impact on business efforts to be environmentally responsible?
23. How can organizations create stronger engagement with employees? What would be the effects on social responsibility? How would social responsibility affect engagement?
24. What is national competitiveness? Describe the ways in which the three drivers of the Responsible Competitiveness Index (RCI) affect business and vice versa.

Ebooks for Experts: Managerial books on

Managerial books on

A Future Perfect

John Micklethwait, Adrian Wooldridge

Being Digital

Nicholas Negroponte


Robert C. Camp


Stan Davis

Capital réseaux

Don Tapscott, David Ticoll, Alex Lowy

Clicks and Mortar

David S. Pottruck, Terry Pearce


Adam M. Brandenburger, Barry J. Nalebuff

Competitive Advantage

Michael E. Porter

Competitive Strategy

Michael E. Porter

De la guerre

Karl von Clausewitz

Economie Des Machines Et Des Manufactures

Charles Babbage, Charles Pierre Lefebvre De Laboulaye

Hors de la crise

W. Edwards Deming

In Search of Excellence

Thomas J. Peters, Robert H. Waterman

Innovation et marketing


Juran’s Quality Handbook

Joseph A. DeFeo, J.M. Juran

La 3ème vague

Alvin Toffler

La fin du travail

Jeremy Rifkin

La Société en réseaux

Manuel Castells

La Stratégie de la valeur

Tom Copeland, Tim Koller

Le Génie du stratège

Kenichi Ohmae

Le manager minute

Ken Blanchard, Spencer Johnson

Le prince

Niccolò Machiavelli

Le Principe 80/20

Richard Koch

Le principe de Peter

Laurence J Peter, Raymond Hull

Le Reengineering

Michael Hammer, James Champy

Le tableau de bord prospectif

Robert-S Kaplan, David-P Norton

Leadership Dilemmas-Grid Solutions

Robert R. Blake, Anne Adams McCanse

Les Champions cachés de la performance

Hermann Simon, Philippe Albert, Michel Le Searc’h, Daniel F. Muzyka

Les lois de Parkinson

C. Northcote Parkinson

Managing in the Next Society

Peter F. Drucker

Marketing management

Philip Kotler, Kevin Keller, Bernard Dubois, Delphine Manceau


Naisbitt John

My Life and Work

Henry Ford

Priorité aux Priorités

Stephen Covey

Profession : leader

Warren Bennis

Real Time

Regis McKenna

Recherche sur la nature et les causes de la richesse des nations

Adam Smith, Philippe Jaudel, Emmanuel Blanc, Jean-Michel Servet

Safari en pays stratégie

Joseph Lampel, Henry Mintzberg, Bruce Ahlstrand

Seven Steps to Nirvana

Mohan Sawhney, Jeff Zabin

Shareholder Value

Alfred Rappaport

Tableau Oeconomique

Francois Quesnay

The Brand You 50

Tom Peters

The Cluetrain Manifesto

Rick Levine, Christopher Locke, Doc Searls, David Weinberger

The Death of Competition

James F. Moore

The Economics Of Information Technology

Hal R. Varian, Joseph Farrell, Carl Shapir

The Knowing-Doing Gap

Jeffrey Pfeffer, Robert I. Sutton

The Motivation to Work

Frederick Herzberg

The Practice of Management

Peter F. Drucker

The Unwritten Rules of the Game

Peter Scott-Morgan

Traité des cinq roues

Musashi Miyamoto

Valeur sur le net

John Hagel, Marc Singer

Source –